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"Market Penetration and Branding" Please respond to the following:

From the simulation, differentiate sales promotion activities from loyalty programs, and explain which of the two (2) is more effective. Justify your response.

Assume that you have been given the task of developing the branding strategy for Achilles' new casual shoes for children. Select a brand name for the new product, and determine the branding strategy that you would use for this product.

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Marketing Management, Management Studies

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