Market-nichers avoid large markets and try to be the leader, Ask an Expert

Management Studies

Market-nichers avoid large markets and try to be the leader in a small market or niche. Nichers have three tasks: creating niches, expanding niches, and protecting niches. Multiple niching is preferable to single niching. Identify three “nichers” (firms and/or brands) and explain why they have identified these as “nichers” based upon the criteria in the chapter.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91955590

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