Margins and Sales Volume: Different industries have varied benchmarks for margins. For example, in restaurants, alcohol margins are usually much higher than food margins. In other industries, margins are affected by seasonal demand.

Part 1: Researching Industries

Briefly describe each industry.

Discuss the margins and markups on goods or services.

Discuss other economic factors that affect the markups.

Compare the 3 industries.

This section of the paper should be 2 pages in length and use research from the library's full-text databases. Failure to use the articles will result in a lower grade for Part 1.

Part 2: Consumer Application

Respond to the following:

Having learned about margins, how will this affect the way you make purchases in the future?

Using what you stated above, what marketing techniques can companies use to support the pricing schemes that support their margins?