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Map the supply chain of your product as far back as is feasible. A simple example is a diamond sold by a local jewelry store, purchased direct from diamond wholesalers in the Netherlands, bought by wholesalers from diamond centers in South Africa, brought out of mines owned by a company in South Africa.

Identify as many participants in the channel as possible by company name and location.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92021743

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