Many organizations have come to believe that corporate social responsibility (CSR) can improve profitability. Consumers are more sensitive to these issues than ever before – and brands that focus on social responsibility can command greater respect and loyalty among employees and customers.

Do some research on this trend and highlight an organization that has effectively built brand loyalty through CSR.

In your opinion, is there danger in overselling the good you do? Share your insights with the class.

Cite Kotler and any additional reading you have done in your response.