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Many multinational companies that consider entering emerging markets face the issue that the regular price they charge for their goods (that is, the retail price in developed markets) is far beyond the buying power of most local consumers. What strategic options do these companies have to penetrate these markets?

Textbook: Global Marketing Management Seventh Edition Kotabe and Helsen.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92572083

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