Many managers view the purpose of business as making, Ask an Expert

Management Studies

Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective,

a) Describe which approach you would choose if you were manager of a tourism organisation. Justify your answer.
b) Explain the societal marketing concept.
c) Describe the importance of selecting an appropriate marketing mix for an organisation.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9590132

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