Q. 1. A customer-centric organization builds long-lasting relationships by focusing on illustrate what satisfies also retains valuable customers. Discuss explain how Petco follows this customer-centric philosophy.

2. Read some of the customer reviews for various types of products. Do the one- also two-paw ratings tend to outnumber those with four also five paws, or the other way around? Can you find a customer review that Petco could use to market a product in an organization circular or e-mail ad?

3. Now that Petco has identified the type of customer most likely to write reviews of their products, discuss the kinds of promotions that might encourage continued loyalty also response online from them in the future. Illustrate what could they do to appeal to these customers?

4. Many mainstream retailers are still hesitant to post customer reviews. If you were consulting with one of these companies, illustrate what arguments would you use to convince management to try them?