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Many current trends are prevalent that play a major role and impacts the organization and their marketing team. Such as; changing preferences of people, paying capacity of individuals, an inclination of customers towards luxury rather than necessity, the impact of western culture, and trends started by movies, etc.

Thanks for this listing. Can you and others find any specific examples here. How does an inclination toward luxury manifest itself? How is western culture impacting trends?

Operation Management, Management Studies

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