Many consumers in the united states use the term, Ask an Expert

Management Studies

Many consumers in the United States use the term “Band-Aid” to refer to all types of bandages and wound care products, regardless of the brand. This indicates that Band-Aid has done a great job at building ___________.

brand exclusivity

brand mix

brand personality

brand equity

brand awareness

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92033444

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