Many consumers and consumer advocates are critical, Ask an Expert

Management Studies

Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns.

They argue that technology had made it far too easy to track buyer behavior and personal information.
Marketers counter that individualized segmentation can lead to privacy abuses, but that the benefits to both consumers and marketers far outweigh the risks.
Where do you stand on the issue?
What are the benefits and risks associated with individualized segmentation?

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91378035
Price:- $10

Guranteed 24 Hours Delivery, In Price:- $10

Have any Question?Write your Review or question?

Related Questions in Operation Management

Deutsche bank has started an informal process to find a

Deutsche Bank has started an informal process to find a successor for chief executive John Cryan amid mounting boardroom unrest and shareholder discontent over the bank’s performance ahead of its annual meeting in May. T ...

As the customer service analyst you have documentation for

As the customer service analyst, you have documentation for 170 service calls concerning incorrect product delivery from your study of 27 samples. What is the lower control limit for this control chart? (Keep two decimal ...

1 describe a steering committee and explain the ciorsquos

1. Describe a steering committee and explain the CIO’s role with regard to it. Your response should be at least 200 words in length. 2. What are some situations in which bending the rules might be more ethical than follo ...

Repair calls are handled by one repairman at a photocopy

Repair calls are handled by one repairman at a photocopy shop. Repair time, including travel time, is exponentially distributed, with a mean of 2.7 hours per call. Requests for copier repairs come in at a mean rate of 1. ...

1 nonprofit service organizations use them but public

1. Nonprofit service organizations use them, but public service announcements (PSAs) tie up a very large percentage of the advertising budget. alone are not a good foundation because their timing and location are control ...

Research union pacific railroad you are encouraged to use a

Research Union Pacific Railroad (you are encouraged to use a myriad of reputable sources, including the company's website.) Perform an analysis of the social/demographic, technological, economic, environmental/geographic ...

1 discuss how transactive memory systems can lead to more

1. Discuss how Transactive Memory Systems can lead to more productive teams. How could Elijah and Elisha’s (from the Bible) relationship be seen as a metaphor for TMS? 2. A second -hand furniture warehouse sold initially ...

As a manager sometime you have to give your employees some

As a manager, sometime you have to give your employees some "bad news," or Negative Message. This is one of the more difficult documents to prepare, since you need to be careful not to discourage that person nor create a ...

A small grocery store sells fresh produce which it obtains

A small grocery store sells fresh produce, which it obtains from a local farmer. During the strawberry season, demand for fresh strawberries can be reasonably approximated using a normal distribution with a mean of 36 qu ...

1 what are the dangers of changing the brand name of an

1. What are the dangers of changing the brand name of an already successful 2. What is the relationship between job burnout, job satisfaction, retention and turnover? As a manager, what kinds of things would you institut ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert