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Many companies hire economists to analyze economic trends across different industries and markets in order to help them design strategies for the future. The economic trends which matter the most for any company will of course depend on the specific circumstances of the company in question. In this context, what would you like your advisor to watch out for, and report to you on, if you were the CEO of each of the following companies:

(a) Coca-Cola
(b) Chanel S.A.
(c) Apple
(d) Exxon Mobil

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