Many brick and mortar retail outlets now have web sites, Ask an Expert

Management Studies

Many brick and mortar retail outlets now have web sites. Pick one retailer (Talbots, Sears, JC Penny, Hobby Lobby, Toys R Us, Barnes & Noble, etc.) and complete the Web Analysis form. Also, answer the following questions: 1. How do you think the online site supports or complements in-store sales? 2. Does the advertisement you have seen for this store support the web site? 3. Are there specials and other deals that are only online? Explain. 4. Opinion: Do you think that major retailers today MUST HAVE a web presence? Why or why not.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92538422

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