MANAGMENT INFORMATION SYSTEMS

Using knowledge management and business intelligence, you will explore the opportunities for this level of IS support at Dirt Bikes USA.

Your memo for this assignment will focus on identifying the knowledge assets, knowledge needs, and knowledge management opportunities.

You should look at these from the perspective of the various levels and groups of employees in the organization, and may wish to refer to Chapter 10 of the running case document.

Taking the role of a consultant reporting to Carl Schmidt and Steven McFadden, address the issues described above. They know the company well, so you don't have to give them a lot of background on their organization, but you should give them some in order to demonstrate that you understand the organization.