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Managing Retailing, Wholesaling, and Logistics

This is a three part question:

a) define a private label brand.

b) describe the role that they play in marketing.

c) discuss why private label is a threat to branded products and services? Give an example of a private label brand that you have used/consumed in the past. Compare the quality and price with a leading brand alternative.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M93078072

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