Managing Digital Enterprise Assessment Report

Digital Enterprise Improvement/Enhancement Proposal

Parts A and B (respectively) of a Report assignment, the purpose of which is to evaluate your ability to write a report about the potential for, or improvements in, the use of digital enterprise/e-business in a chosen organisation.

You may use any organisation with which you are familiar including your current workplace if you wish. Use your knowledge about the organisation and your new knowledge about digital enterprise/e-business to write a report to your manager evaluating the use of digital enterprise/ e-business in the organisation.

PLEASE USE THE COMPANY "FLIGHTCENTRE AUSTRALIA".

Part A of the Report focuses on understanding the organisation and its business environment and the use of digital business in the industry.

Part B of the Report focuses on examining the organisation's use of digital business, exploring digital enterprise/digital business improvement & enhancement opportunities, and providing suggestions/recommendations for implementation.

This is only PART A of the Assignment.

Part A - Digital Enterprise Improvement & Enhancement Report

In Part A of the Report the following issues should be addressed:

• Critically discuss your chosen organisation and its business environments. That means answering questions such as: What is the organisation's core business? What are your organisation's aims and strategic objectives? What industry does it operate in? Who are the main players in the industry and their strengths and weaknesses? How is the competition in the marketplace? What is the position of your organisation in the industry? How large is its market? How many people work in the organisation? What are your organization's strengths, weaknesses, opportunities and threats? Any additional information you feel is warranted.
• Critically discuss the current state of play of digital enterprise/e-business in the industry sector of your organisation and the use of digital enterprise/e-business in the industry by looking at such perspectives as best practices, emerging trends, and future directions. Do some research on the Internet; search newspapers, look at trade magazines; contact the relevant industry association; look at websites of your organisation's competitors; talk to people.

Your report should contain:

• Cover sheet
• A title page
• Table of Contents
• Critical discussion (using appropriate headings)
• Reference list (or list of sources of information or bibliography)
• Appendices (if relevant).

Word/Page Count: 2000.

Formatting & Referencing: Harvard.