Management in Action

Blue Bell IS Accused of " Recall Creep " in its Handling of Ice cream Contamination

FOR DISCUSSION

1 How did Blue Bell: response to the contamination at its plant: impact the triple bottom line'

2 Which of Blue Bell's internal and external stakeholder, were positively and negatively affected by the contamination crisis" Be specific.

3 Which of the six general environmental forces influenced the manner in which Blue Bell responded to this crisis ?

4 To what extent did Blue Bell respond ethically to the contamination problem ? Explain

5 To what extent was Blue Bell's approach toward the contamination problem consistent with the four approaches to deciding ethical dilemmas? Explain

6 Evaluate Blue Bell': approach to solving this crisis against Carroll': model of social responsibility shown in Figure.

Attachment:- BlueBellReading.rar