Q. Fashion Town, a multi store chain of women's clothes has reviewed also analyzed last year's sales data also is developing a new five year plan. Management has formulated four questions or "Decision Problems" that should be answered. Four "Decision Problems" or questions are:

1) Explain why are store revenues lower than previous years?

2) Illustrate what needs do Fashion Town customers have that are not being met?

3) Explain how does Fashion Town increase store traffic?

4) Explain how should we introduce a new product?

Answer subsequent questions:

a). Identify a "Research Problem" for each of "Decision Problems."

b). Define both "Discovery oriented decision problems" also "Strategy oriented decision problems" also explain differences.

c). Identify each of given decision problems as discovery or strategy oriented.