Management Discussion

Since companies began using social media to market products, one of the most successful marketing campaigns was Old Spice's "The Man You Wish Your Man Could Smell Like" with Isaiah Mustafa. You can check out the case study that describes not only the campaign, but also who it increased brand awareness and profits at http://wearesocial.net/blog/2010/08/wieden-kennedys-spice-case-study

Questions:

1) What factors do you think made the initial Old Spice marketing campaign so successful?

2) Do you feel the way Wieden+Kennedy used comments from consumers and celebrities to create the "Response Campaign" was a smart and effective way to continue the Old Spice Campaign? Why or Why not? Finally, you must comment on at least two other student postings before this assignment is due.

Do additional work and provide at a minimum, one resource to back up your opinion. Be sure to provide a citation for an excellent response.