Management-Decision Problem or Business Issue:
Identify a business issue for this company that requires a managerial decision. (Chevron Company ) You can be inventive here.
- Fully describe the business issue-what is the issue; who or what does it affect, and how, where, and when does it affect them/it? Some examples of a suitable business issue to write on include: whether the company should invest research money in new product development; whether the company should expand to a new geographic area; or whether the company should benchmark its performance against its competitors. Don't be limited by this list. You can use any other business issue that requires marketing research.