Management at Work
At Mayflower & Juneberry, a garden supply store, buyers need to keep abreast of the latest landscaping trends and order each season’s merchandise in time for it to be on the shelves when customers want it. If customers visit the store and don’t find what they want, they will try one of many local competitors or online retailers. The data show that when customers have a good experience elsewhere, they usually don’t come back to Mayflower & Juneberry.
Which of the following management actions would most motivate these employees?
A. Set easy goals so that buyers can always feel as though they are meeting them.
B. Share customer satisfaction ratings with the sales clerks who have one-on-one contact with customers but do not share this information with the buyers.
C. Give buyers a goal of ordering each season’s merchandise by a particular date; then give them daily feedback about what percentage of the upcoming season’s merchandise has been ordered.
D. Share quarterly sales results with buyers after the results have been tabulated so buyers know how successful they were.