MANAGEMENT ASSIGNMENT

Southwest Airlines is known for their organizational culture. It is considered one of the key factors contributing to their success. They are ranked 8th in 2017 as “Most Admired Companies in the World” and ranked 13th “Best Employer in 2016”.  

1. Describe Southwest’s organizational culture. How has the culture contributed to their success?

Southwest is also known for its proven business strategy. They believe in a sustainable future where there is balance in their business model between shareholders, employees, customers and other stakeholders. As a result and unique in the airline industry, they have maintained 44 years of consecutive profitability. They ranked 1st in “Lowest Number of Complaints” in 2016.

2. The company developments as seen in the “Flash Forward” beginning in 2010 have been significant. Review those accomplishments. What are some of the key elements of their strategy as seen in these developments? How has the original strategy been altered to achieve those results?

3. Describe how Southwest’s planning process helped establish their organizational objectives, business model, address problems, adapt to changes in the environment and remain successful.