(Management and Organization)
American Dream homes Inc., is an L.L.C Real Estate Corporation domiciled in the state of New York. American Dreams Homes Inc. is currently divided amongst four general partners (Brokers). Each of the partners has brought with them fresh ideas and a diverse way of thinking of the traditional Real Estate Market. If we buy or broker or a sale of a house 2-5% of the sales revenue goes to the community itself i.e. Hospital, School or Park. Agents have the opportunity to be guided each day through a marketing plan to gain clients.
To do:
As a partner(broker) with a role of IT and digital marketing director bring a different perception of what the world wants and how they need it. Give your digital marketing and Information technology plan that makes you building loyal clients and earn maximum profits. The plan should also includes SWOT analysis and a bit of Porters five forces. A clear and motivated digital marketing plan from customer satisfaction perspective, more profits and loyal client building is in need. Different Information technology related techniques should be used for the publicity in order to bring the corporation at the top levels.
OVERVIEW OF THE ASSIGNMENT:You are Broker for a New York based Real Estate L.L.C. called "American Dream Homes inc." Meanwhile you are working as an Information Technology and Digital Marketing Director for the corporation with a share-hold of 25% along with 3 other brokers (25% shareholder each brokerage). As a broker If you buy or broker or a sale of a house, 2-5% of the sales revenue goes to the community itself i.e. Hospital, School or Park. Agents have the opportunity to be guided each day through a marketing plan to gain clients.TASK:
As a partner(broker) with a role of IT and digital marketing director bring a different perception of what the world wants and how they need it. Give your digital marketing and Information technology plan that makes you building loyal clients and earn maximum profits. The plan should also includes SWOT analysis and a bit of Porters five forces.
A clear and motivated digital marketing plan from customer satisfaction perspective, more profits and loyal client building is in need. Different Information technology related techniques should be used for the publicity in order to bring the corporation at the top levels
Basically all you need to do is that you need to figure out different Information Technology tools that can help improve business and attract customers? Explain that how these tools will work?. Digital marketing tools are required to enhance business. What tools will you use in this modern competitor New York race to compete others and build loyal clients? How these tools will work?The Red color indicates the most important part needed to be done And few links i have posted to get an idea about what are the real estate related Information Technology and Digital Marketing tools and how they work. Basic Idea is that You just need to relate them into your Corporation and explain that how they will work.