Illustrate out and contrast the following three (3) types of business orientation:
i) Production orientation
ii) Sales orientation
iii) Marketing orientation
Use particular instances to illustrate the points made.
Discuss and illustrate out the significance of recent marketing developments which focus on environmental, related issues and ecological.
Making employ of particular instances, illustrate out the principles of market segmentation, market targeting and positioning.
Discuss and illustrate out the main range of segmentation bases which are employed by marketing firms in both consumer and industrial market.
Illustrate out product and the major categorization of product.
Measure the concept of product life cycle (PLC) as a strategic marketing tool.