problem 1:

Illustrate out and contrast the following three (3) types of business orientation:

i) Production orientation

ii) Sales orientation

iii) Marketing orientation

Use particular instances to illustrate the points made.

problem 2:

Discuss and illustrate out the significance of recent marketing developments which focus on environmental, related issues and ecological.

problem 3:

Making employ of particular instances, illustrate out the principles of market segmentation, market targeting and positioning.

problem 4:

Discuss and illustrate out the main range of segmentation bases which are employed by marketing firms in both consumer and industrial market.

problem 5:

Illustrate out product and the major categorization of product.

problem 6:

Measure the concept of product life cycle (PLC) as a strategic marketing tool.