Make sure you use the following section headings (indicated in bold) for each of the Questions/Issues:
COMPETITIVE ADVANTAGE ANALYSIS: How well does the proposed service meet the demands of the market compared with the competition? To help do this analysis:

Create a Product/Market Matrix. This is a table listing the various segments you identified in the Customer Analysis section for MOD01 and the products which those segments buy. (This is NOT to be confused with a table of a similar name developed by Igor Ansoff.)

To analyze the competitive situation show the competitors providing those products for each segment in each cell as appropriate. *

Don't just present the matrix; explain what it shows.