Make an assignment on  an arena for nerf guns for kids. so the target market will be families with younger kids and teenagers aged 14-25

Compétitive analysais - requires a detailed discussion of business competitors which is often successfully displayed in tabular form:

Q.1 Who are competitors in the industry? Are they direct or indirect competitors?

Q.2 What are the competitors' positions? How are positions the same or different than

Q.3 the business you are proposing (in terms of their offering, approach, target market)?

LASER QUEST

Birthdays

Youth Groups

Sports Teams

Corporate Groups

Day Camps

School Field Trips

Education Programs

Membership

Gift Certificates

Jobs at LQ

Free LQ Ringtones!

Age 10-25 years old

As per the question above  see what they offer , what approches these companies take and what are the main target markets.

a) What do customers think about them

b) FInd what consumers think about .

Market analysis - requires a detailed discussion of the market (customer base) for the business being proposed:

1) What is the proposed market (i.e. who does the market consist of?)

2) What are the key features and characteristics of the ideal market?

3) How do features of the market align with / fit with the business concept?

4) Where do  locate this proposed market? (an area report will need to be completed,especially if the business will be located in a physical location - the idea is that you need to show where your market is and how you will access it. There needs to be a sense of alignment between the physical location you are choosing and the market you are trying to reach)