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Make a list of ten images and associations that come to mind for each of the following items: baseball, vinyl record album, spoon, rubber band? Think of an everyday object of your own.

What are its likely connotations?

For example, a dog in a car might signal a family vehicle, but a dog also connotes loyalty, "man's best friend," and dependability. What images and associations are likely with your item? Make a list of as many as you can.

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