Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Details

Mobile phones have become an essential part of our daily life. Though, Selecting a mobile phone and plan can be a really complex decision, subject to many competing influences. Would you use an Android, iPhone, or Windows Phone? Would you choose a prepaid or postpaid plan? Would you prefer Telstra, Optus, or Vodafone? Is it a 3G or 4G phone? How large is the screen? What colour is the phone? How big is the internal storage? Does the plan cover free talk time, texts, or data? How much are the monthly plan costs? Are there any handset repayments? How long is the contract?......  What is it that affects this decision and makes it different for each of us? This assignment requires you to look at the mobile phone and plan choices of three people, and to present an analytical reasoning for differences between them using the theories of personality, motivation and values. Furthermore, you will offer marketing recommendations by applying the theories of learning and memory.

a) Make a list of 10 different mobile phone and plan options reflecting a variety of features available (e.g., Android vs. Windows Phone; prepaid vs. postpaid plan, etc). You would like to refer to websites of various mobile carriers and electronics stores during developing this list.  Be specific – buying a white Samsung Galaxy S III 16GB for $777 and joining the Optus $2 days prepaid plan (rather than just saying buying a Samsung phone). You may wish to include specifications and details of the mobile phone and plan options.

b) Interview 3 different individuals and get them to rank the 10 mobile phone and plan options in terms of what they would be most and least likely to select. Give a summary of how each participant felt about each of the mobile phone and plan options when describeing their rankings. Ensure you interview quite different people in terms of age, gender, culture etc to give more colourful findings and analysis.

c) ANALYSE and COMPARE the responses of your participants using the theories of:

i. Personality
ii. Motivation and values

What is it about each participant that best characterises how their preferences were ranked? What were the main influences causing differences among them?

d) Provide recommendations to a hypothetical marketer of ANY ONE of the mobile phone and plan options you discussed – what are the characteristics of their likeliest customers and how may they best attract them by applying the theories of learning and memory?

You should support your analysis with theories in the form of journal articles from reputable sources. A MINIMUM of 10 - 15 references will be expected.

WARNING: Selection of literary support from Google; Wikipedia; www, and so on ARE NOT appropriate and use of them is NOT acceptable.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9983

Have any Question? 


Related Questions in Marketing Management

One of the risks you anticipated for the project was the

One of the risks you anticipated for the project was the late delivery of the prototype from the vendor. You adjusted your project schedule to minimize the impact of the risk, built in a penalty for late delivery, and cr ...

Now you will learn how a company employs marketing by

Now you will learn how a company employs marketing by watching the following video on Geoffrey B. Small, a popular clothing fashion company. Using research from Chapter 1 in your textbook, write a minimum of a 2-3 page A ...

Select one of the following questions and answer it in 75

Select one of the following questions and answer it in 75 to 100 words using the principles of critical thinking you learned in this course. How can we reduce poverty in the United States? Will receiving a college degree ...

Market segmentsselect two new customer segments for a brand

Market Segments Select two new customer segments for a brand of your choice, and name them. You may create a name based on their characteristics. For example, if you chose a coffee brand, you may have the  Serious Sipper ...

Module- slpcost-volume-profit analysissecond part of the

Module- SLP COST-VOLUME-PROFIT ANALYSIS Second part of the presentation. See background information for the module one SLP. Required: Include the following items in your presentation. • What about special pricing for som ...

Communication planon march 12 2011 a tsunami hit japan with

Communication plan On March 12, 2011, a tsunami hit Japan with tremendous force, killing thousands of people and annihilating communities. You, like many others around the world, may have watched this event unfold due to ...

Create a 700-word elevator pitch that includes the

Create a 700-word elevator pitch that includes the following: Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch. Identify three to four com ...

Examine the healthy people 2020 website under the topics

Examine the Healthy People 2020 website. Under the Topics and Objectives tab choose one focal area and describe the key elements of the topics. Why is it important? Based on you knowledge and research, what additional ob ...

With so many secondary information now available free or at

With so many secondary information now available free or at low cost over the Internet, why would a firm ever want to spend the money to do primary research?

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate