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problem1. Mention and describe the brand-building steps?

problem2. Describe the term position and brand Image?

problem3. Why is trust the primary construct in brand relationship?

problem4. Illustrate out the term Promotion Objectives.

problem5. Make a distinction between Active Media and Passive Media with clear illustrations.

problem6. Demonstrate how a destination marketer can optimize both types of media for effecting marketing positioning?

problem7. Illustrate out the term personal selling in context of service industry?                 

problem8. Demonstrate the promotional decision process.

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