Magazine luiza is a brazilian retail chain for consumer, Ask an Expert

Management Studies

Magazine Luiza is a Brazilian retail chain for consumer electronics. The company currently has 100 stores distributed across Brazil. It also operates an online channel. It is considering introduction of a new printer and must decide whether to offer it at retail stores or the online channel. Weekly demand for the printer at each store has been forecast to be normally distributed with mean of 100 and a standard deviation of 80. The company has also forecast that the demand at the online channel would be the sum of demand across all 100 stores. The supplier will take four weeks to fulfill a replenishment order, whether placed separately by each store or by the online DC. Magazine Luiza is targeting a CSL of 95 percent and monitors its inventory continuously. How much safety inventory will Magazine Luiza carry if the printer is carried at all 100 stores? How much safety inventory will Magazine Luiza carry if the printer is carried online and demand across stores are independent? How much safety inventory will Magazine Luiza carry if the printer is carried online and demand across stores has a correlation coefficient of p=0.3?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91645421

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