Luminar: Leveraging Big Data Using Corporate Entrepreneurship

1. What is the promise of Big Data, and how does Luminar plan to exploit it in order to create value?

2. Can Luminar grow and generate sustainable competitive advantage?

3. A) Should Luminar be exploited as a stand-along enterprise or as a corporate venture within Entravision?

3. B) As a corporate venture, how much autonomy should it have within Entravision, and how can Rios secure internal buy-in from the rest of Entravision?

4. What are the key lessons about innovative entrepreneurial product development within corporations?

3 pages summary. Double space. Answer the questions above and summarize the article.

Attachment:- Luminar.rar