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‘Top Perks’ a leading coffee powder manufacture in Europe is planning to enter the US Markets by launching a new flavor of coffee. It has selected the Washington D.C. area to test launch its products. However before it formally enters the market, Top Perks wants to have a “snapshot” of the potential market. In Europe Top Perks is associated with premium coffee with diverse flavors notes of chocolate, jam, berry and other combinations.

What type of research design is appropriate, to satisfy Top Perk’s need to understand the local US market?

State the purpose, research questions, and hypothesis.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93085409

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