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problem1. ‘Information communication technology (ICT) has had a huge impact on the way services are provided and on their growth.’ With reference to services you are familiar with, discuss how ICT has contributed to the growth of the services sector.

problem2. Describe the role played by ICT in hospitality industry.

problem3. ‘Goods are frequently easier to appraise than services.’ describe this statement.

problem4. ‘Customer’s expectations build over a long period of time.’ Discuss the factors responsible for the formation of customer expectations.

problem5. As of customer of a tourist resort, indicate what you will expect to be a quality service.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M95386

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