Looking at how BP initially handled the Gulf oil spill when the Deepwater Horizon drilling platform exploded in April 2010. Specifically, note how the company dealt with the clean-up process, those directly impacted by the spill (individuals, businesses, local and state governments), the federal government, and its own shareholders and employees. Answer the following questions. You should recognize that your answers to these discussion questions should be well reasoned and supported with evidence. Make certain that you use chapter material and theory as the basis for your answers.

1. Question: Evaluate BP's crisis response.

2. Question: What did the company do right?

3. Question: What should it have done differently?

4. Question: What ongoing obligations does BP have to the environment as a stakeholder?

5. Question: What has BP learned from this incident that can be used to formulate future event planning.