Look at what has transpired within Apple, Inc. over the past couple of years but this time we're going to consider the succession of Tim Cook to the CEO position in the company.

Please address the following items:

i.) Describe Tim Cook's background and how he advanced to the lead position within the company?

ii). Discuss whether you believe he was properly groomed for the position?

iii.) Was Cook the best choice, was there someone else internally that would have made a good choice, or should Apple have considered recruiting for the position externally?