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Long-term objectives are defined as the result a firm seeks to achieve over a specified period, typically five years. Any long-term objectives should be flexible, measurable over time, motivating, suitable, and understandable.

Select a company and research their annual report. Summarize two or three of the company's long-term objectives. Explain how each long-term objective is flexible, measurable over time, motivating, suitable, and understandable.

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