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Management Studies

Located on the course contents of this class are LOGOS for various companies that link to their web sites. Each week you will analyze and contrast the sites or site and write a short memo on what you learned. The key is to specifically mention a concept in the chapter(s) that correspond and use that new found knowledge to tie into the memo.

DISNEY constantly uses demographics and psychographics in it's marketing. Go to the web site, then scan the web for information on DISNEY. Describe a Disney customer in SOCIAL FORCES terms.

The second web site to analyze is the infamous MICKY D's. Go to the McDonald's web site. Find a country from the list of (HOW MANY COUNTRIES to choose from? You must select one that others have NOT selected. Claim your country ASAP on discussion) then explain how the menu is different and why.

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Marketing Management, Management Studies

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