Q. During the first four weeks of the term, we spent considerable time discussing a case study entitled "Illustrate what's happening?" It involved two business owners who were experiencing an incredibly difficult (yet all too common) challenge involving their forecasts of future Demand.

a.) Illustrate what was the primary lesson of the case...the root cause of the challenge being faced by Michael also Kaye?

b.) If these business owners do nothing different, illustrate what will be the (mathematically) inevitable outcome?

c.) Illustrate what is the very first thing these business owners MUST learn so as to prevent the outcome suggested above? Elucidate how might they best obtain this information/knowledge?