1. Little Caesars markets pizzas garnished with squid or seaweed in Japan but in Middle Eastern countries, its menu excludes pork products. This illustrates an effort to accommodate differences in (Points: 3)
a. economic forces. 
b. political legal, and ethical forces. 
c. technological forces. 
d. cultural and social forces. 
e. regional trade alliances. 

2. When marketing research shows that a group of people does not desire a particular product, the people in that group (Points: 3)
a. are a market. 
b. do not have the ability to purchase the product. 
c. do not have the authority to purchase the product. 
d. are not a market for the product. 
e. are a market but will not purchase the product. 

3. The undifferentiated targeting strategy for finding a target market will likely not be successful if (Points: 3)
a. product positioning is needed. 
b. the firm defines the total market as its target market. 
c. people within the market have heterogeneous needs. 
d. people within the market have homogeneous needs. 
e. the firm is capable of developing a single marketing mix that satisfies all people's needs. 

4. If the Jaguar division of Ford Motor Co. focused all its marketing efforts on professionals earning more than $250,000, it would be using a(n) ___________ strategy. (Points: 3)
a. homogeneous 
b. undifferentiated 
c. multisegmented 
d. concentrated 
e. stratified 

5. Chevrolet markets its Suburban to large families, its Silverado to men, and its Cavalier to young singles. What targeting approach is Chevrolet using? (Points: 3)
a. Concentrated 
b. Strategic 
c. Differentiated 
d. Undifferentiated 
e. Multi-segmented 

6. Zerex markets its radiator liquid as a coolant in the South and an antifreeze in the North. Which of the following segmentation variables is Zerex using? (Points: 3)
a. Demographic 
b. Psychographic 
c. Life cycle 
d. Geographic 
e. Product use 

7. Dexatrim segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of (Points: 3)
a. demographics. 
b. lifestyles. 
c. psychographics. 
d. behavior. 
e. personality characteristics. 

8. While shopping at a Kroger grocery store, Tom sees a display of his favorite brand of diet cola. He buys a six-pack to take home for the weekend. This purchase process would be described as (Points: 3)
a. routinized response behavior. 
b. extended problem solving. 
c. limited problem solving.