Listed below are some of the publics/audiences involved in the BP Oil Spill disaster. Your primary task in this paper is to define the major public relations issue(s) BP had/has with each of those publics and then take the following steps:
1. Determine and explain how BP responded to each audience/public;
2. Describe the message, means, and the media used to deliver that message;
3. Critique BP's response strategy, and
4. Recommend an alternative strategy using the public relations tools discussed in this course.
The table below suggests how you might approach this case:
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Audience
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Key PR Issues
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BP Response
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Response Critique
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Recommendations
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Fishing Industry
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Travel Industry
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Environmental Agencies
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Oil Industry
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