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problem 1: List the ten steps of a marketing plan and describe what is meant by each phase and offer advice on what to comprise within it to a hotel entrepreneur.

problem 2: describe five different pricing strategies used in tourism marketing, with illustrations for a medium-sized budget hotel.

problem 3: Direct marketing has become a main source of new business to many large tourism businesses. Give five reasons why and compile a list of five recommendations to a large tourism firm on direct communication types which are available.

problem 4: Describe the four characteristics of a service product. In each case give a hospitality ex as to how an organization could take benefits of the characteristic to improve their competitiveness.

problem 5: Describe the five advantages of tourism to a country and why a small seaside town must invest in marketing itself as a tourist destination.

problem 6: Describe why most modern hospitality businesses adopt a customer-orientated approach as opposed to being purely concerned with short-term profits, giving five advantages if they do so.

problem 7: Describe the five steps in the Buyer Decision Process by using a hospitality product as an illustration.

problem 8: Describe why a hospitality organization might use primary and secondary research as a marketing tool prior to launching a new product, describing the costs and advantages of both types of research.

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