With the assist of exs describe the following distribution strategies:
a) Intensive distribution
b) Selective distribution
c) Exclusive distribution
Discuss and describe the marketing mix decisions associated with EACH of Product Life Cycle stages.
A company’s marketing environment consists of the microenvironment (forces close to the company) and the microenvironment (larger societal forces).
a) List FOUR (4) key components of the microenvironment.
b) describe how each microenvironment component might have an impact on operation of a business.
Define and describe the components of promotional mix.