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Management Studies

List, explain, and provide examples of the five basic steps in the Marketing

The Marketing Process

1. Understand the marketplace and customer needs and wants

2. Design a customer-driven marketing strategy

3. Construct an integrated marketing program that delivers superior value

4. Build profitable relationships and create customer delight

5. Capture value from customers to create profits and customer equity

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92281454

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