Surf the following 2 Web sites to find out more about today's customer and using marketing research to develop customer profiles:

http://blog.nielsen.com/nielsenwire/category/featured-insights
http://www.mymarketprofile.com/ - Click Browse Research - About Market Research on the lower-left menu
Customer relationship management is about managing current and prospective customers for strong and long customer relationships.

Using information from the 2 Web sites and articles from the library's full-text databases, create a customer profile brief:

Develop a demographic profile of the potential customer segment.

List at least two demographic tools you can use to help develop the demographic profile.

Define the psychographic profile of your customer.