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Linear Programmin: Formulation

Media Selection A firm is working on developing its marketing strategy for a product and accordingly, wishes to determine the number of ads to be placed in each advertising medium per month. The total monthly advertising budget is $1,000,000. The following choices are available: Advertising Medium Cost/Ad Expected Exposure/Ad Television $50,000 1,000 Radio $5,000 300 Newsweek $300 20 SF Chronicle $200 15 The firm decides that television advertising should be limited to $500,000 per month. Its objective is to maximize the total expected exposure per month.

Just set up the variables and constraints etc.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92558512

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