Linda bells is the president of a car accessories company, Ask an Expert

Management Studies

Linda Bells is the president of a car accessories company in Germany. In order to expand its business to Asia, she has decided to set up an overseas sales office in Hong Kong. Stephen Crag, the sales and marketing manager, is assigned to be relocated to Hong Kong to oversee the business there. Stephen has requested the president that this overseas sales office be decentralized to provide him with an opportunity to make timely decision in this new market.

a. Explain why Stephen requested decentralization of authority in Hong Kong.

b. What possible disadvantages could result from the decentralization of the sales and marketing function of the overseas office?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93131426

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