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Length: 2,000 words Assessment Objective You have to undertake an in-depth evaluation of the following website:

http://www.harveynorman.com.au/

Provide an overview and description of the nominated website. Identify and elaborate the main feature or features of the website. Identify the positive and negative aspects of the website. Draw particular attention to the interaction and usability aspects of the interface. In addition you have to answer the following two questions for the website:

Question 1: Determine whether it is in the exposure stage, interaction stage, e-commerce stage or e-business stage. Provide reasons for your answer.

Question 2: Determine whether the website is B2C, C2C, C2B or B2B and why. Report format Your report must include, as a minimum, the following:

Be written in the required format for a short business report.

Include a title page, executive summary, table of contents, introduction, headings, subheadings where necessary, conclusion, reference list and appendices where appropriate.

Include in-text references and a correctly formatted reference list. (NB: you must reference all information you obtain about business models, companies and supporting sources in accordance to the Harvard Referencing.

Include at least five (5) references other than the textbook, sourced from relevant academic journals.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91609386

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