Learning Outcomes:

In this subject the student develop and analyse the implementation of company strategies with a particular emphasis on small and medium sized businesses.

At the completion of this subject a student should be able to:

1. understand and examine the role of the vision and mission statements, and the internal and external organisational environment and examine their role in developing the organisational strategy;

2. gain an insight into the various processes and stages of strategy formulation, implementation, and evaluation;

3. apply the skills and competencies necessary to formulate the strategies that result in sustainable competitive advantage;

4. analyse and choose appropriate strategic initiatives at the corporate, business and functional levels of an organisation;

5. become acquainted with the impact of social, ethical, behavioural and international operations' issues in strategic management;

6. appreciate the significance and relevance of strategic management in a ‘not for profit' business environment.

Assessment Tasks 1 & 2

Situational Analysis - this is an INDIVIDUAL student task

This comprises TWO assessments

1. Preparation for and submission to Moodle in which you are required to demonstrate significant progress towards the finalisation of the Situation Analysis Report. Students will be given details during the second week for submission of a one page report

2. Marks Allocated

3. The Situation Report.

Word Limit 1500 words

What you are required to do;

You will be supplied on Moodle with initial industry research on the Australian Aged Care Industry and some information on the company, assigned to you by the lead lecturer, for which you are to develop a strategic plan.

You will need to supplement this research with your own research.

Students are required to undertake a detailed analysis of the chosen market in Australia and the external factors affecting that industry. The analysis should cover market structure, segmentation, distribution channels, competitors and trends for the total market. In addition you will also be required to undertake an internal analysis of your chosen company in order to identify their core capabilities and competencies and any competitive advantage they may possess. From this analysis you will highlight the key issues facing the industry and the company and put forward an initial range of potential future strategies which the company may consider.

The structure of your report headings will be

- Executive Summary
- Market Size & Trends
- Financial and Corporate Performance
- SWOT & Competitive Advantage
- Strategic Options
- Possible Recommendations

Assignment

1. Situation Analysis Project Plan & Summary

2. Situation Analysis Report (1500 words)

You need to take the industry in Australia.

Part A of assignment:

Report ( can take any industry)

1: steps for assignment ( for particular industry)
2: what would be headings
3: reference for research.
4: should be in bullet points not 250 words.
5: one page report

Part B of assignment:1500 words

1: no google
2: scholarly peer reviews onwards year 2010
3::identify concept
4: include any research or model if there is any.
5:peer review ( academic gornal, government publication)
: better to use ebsco and zetro for insitation