Learning Outcome/s:

1: Evaluate the importance and effect of appropriate strategic models to organisations.

2: Achieve a depth of critical analysis of a given situation.

3: Demonstrate the reasoning behind the preferred choice of strategy.

4: Evaluate the issues associated with the implementation of a given strategy.

5: Evaluate and prioritise ideas and information. Compose verbal and written arguments based on the evaluation of relevant models and concepts.

Assignment Brief:

Using the data and information from the "Lego Group : working with strategy" case study:

You are a strategy consultant and you have been commissioned by the LEGO Group to undertake a strategic analysis of their business

Using the Resource Based View and Porters 5 forces models , you are required to provide the company advice on their performance and recommend course(s) of action to take. Your analysis must also include justification and critical evaluation of the models selected

Your recommendations must be well founded and should clearly relate to your analysis.