Learning outcomes:

1. Evaluate the differing management styles and levels of management decision making within an organisation.

2. Critically analyse the strategic role and impact of management within an organisation.

3. Demonstrate self-awareness, openness and sensitivity to diversity in terms of people, cultures, ethical business and responsible management issues

Assignment Information

This assignment requires you to write a 2000 word original assignmentansweringALLthe following question/s:

Task

Ben & Jerry's Homemade Holdings Inc, also known asBen & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, and was sold to Anglo-Dutch conglomerateUnilever in the year 2000. Today it operates globally as a fully owned subsidiary of Unilever.

Ben & Jerry's pride its success and strategy to two main factors: As an innovative leader in the premium ice cream industry and to provide natural and quality ice cream. They also strive to commit towards social activism and environmental responsibility.

With an ever changing environment and intense competition in the ice cream industry, it is important that Ben & Jerry continues to remain competitive.

As a new appointed Management consultant, advise how Ben & Jerry's can be at a competitive edge in the next 5 years.

Task

1. Critically evaluate and examine how Ben & Jerry's can better manipulate and stretched their resources and capabilities to the benefit of the organization.

2. Identify and discuss potential segments and positioning strategies that Ben & Jerry's can adopt in the next 3 years.

3. Evaluate and examine the different perspective of corporate social responsibility and the effect it will have on Ben & Jerry's.

This is a hypothetical scenario - therefore you need to reflect back on all the subject areas covered in this module as well as using your analytical skills to complete the assignment.

Instructions

Your report needs to be presented in full report format with all sections included.

Please ensure that your report contains:
- Title Page
- An Executive Summary
- Contents
- Introduction
- Areas to consider according to the assessment criteria
- Recommendations and Conclusion
- Full List of References

The word count for this assignment is 2000 words. Please note that material outside of this, such as your executive summary, introduction and recommendations and conclusion are not included in the word count but are marked. Please refer to the marking criteria for details of how marks are allocated and determined for this piece of work.